About US

Our Brand Story: NOVO OVO

After spending over a decade immersed in Brazil’s vibrant culture, we were captivated by its passion and creative spirit. One sunny summer afternoon on Copacabana Beach, we spotted a girl with a breathtaking glittered French tip pedicure. It was a moment of inspiration—a reminder that a great manicure or pedicure is not just an art form; it’s a celebration of life.

This realization led us to create NOVO OVO, a name that embodies our vision. In Portuguese, “NOVO” means “new,” and “OVO” signifies “egg,” symbolizing rebirth and creativity. Our mission is to provide innovative products that elevate the experience of professional nail artists and DIY enthusiasts, empowering everyone to craft stunning nail art that reflects their unique stories.

Your nails are tiny billboards for your true self. Today, they may exude sophistication with elegant almond French tips, and tomorrow, they can express your rebellious spirit with playful Y2K Duckies. That’s the magic we embrace—helping you tell your story, one nail at a time.

At NOVO OVO, we celebrate individuality. We inspire you to shine brightly. Each nail tip is a canvas for your love, passion, and narrative. Let your creativity flourish and revel in the vibrant spirit of life with our products.

Dare to be different! Dare to shine!